He is currently General Manager of Mediafreaks Group of Companies. Marketing students have participated in the Trumped competition, won the university’s Small Business Development competition, participated in co-op job placements, took part in international exchanges for course credit in Grenoble, France, Hong Kong, Sweden, and the Netherlands, and were awarded the prestigious Homburg Mobility Award for international exchange. The SMU Cox team is invested in your success in the classroom and beyond. Soon after becoming SMU’s president in 1995, R. Gerald Turner created the vice presidency for executive affairs and appointed … Marketing research, buyer behaviour, planning, marketing in a global setting, and the relationship between marketing and society are also introduced. A new wave is coming, says SMU Assoc Prof Paul Griffin, and it's coming in the form of 'decentralisation'. To this end, the programme will admit only a limited number of students every year. potential for career growth. See who you know at SMU Masters, leverage your professional network, and get hired. SMU Cox is proud of the diverse group of students we have representing dozens of countries around the world across our MBA programs. 2.30pm: My SMU Masters Experience - Alumni Panel Sharing + Q&A Moderated by Ivan Low, Head, Marketing & Outreach. SMU Academy is pleased to offer the Graduate Certificate in Communication Management (GCCM) as the flagship credit bearing course where upon graduation, participants may choose to use the credits towards the SMU Master of Science in Communication Management. He has also been invited to conduct numerous Master Classes in Digital Marketing over the last 4 years. More … Decentralise Me (MITB Thought Leadership Series) Just because the hype has died down, blockchain is most definitely not dead—not be any means. April (for August intake) Mode/Duration. Influencer marketing is part of an overall marketing strategy. Marketing; Operations Management; Opinion; Social; Sustainability; Technology; Travel ; Contact Us; Master of IT in Business. Depending on your specialization & work experience, you will be absorbed in many of the renowned MNCs. Search Engine Marketing Strategies for Persuasive Presentations Marketing is no longer about the stuff you make but the stories you tell. All online MBA candidates are paired with a career coach during their time in the program to support professional development and career growth. Teaching methods include lecture, current readings, videos, class exercises and case analysis. I am a junior majoring in Advertising with a specialization in Digital Media Strategy with minors in Graphic Design and Spanish. SMU has 1 job listed on their profile. Develop a sound understanding of . SMU Masters | 197 seguidores en LinkedIn. How to Make Venture Capital Funding Work for You. This program holds ACBSP accreditation. This article was originally published on Perspectives@SMU and has been republished with permission. Moreover, students will be equipped with the skills required for measuring and evaluating digital marketing investments. With courses in marketing, finance, and accounting, the online MBA program curriculum at the SMU Cox School of Business will challenge you to grow. Koh Kek Sin was the speaker at the SMU Centre for Marketing Excellence webinar “QSRs Thriving in a Pandemic – Insights from Six Major Brands” that was held on 22 September 2020. He has also been invited to conduct numerous Master Classes in Digital Marketing over the last 4 years. Your gateway into . Under the leadership of its founding Dean, Professor Philip Charles Zerrillo, OPGPP … SMU offers a wide range of Bachelor’s, Master’s and PhD degree programmes in the disciplinary areas associated with the six schools, as well as in interdisciplinary combinations of these areas. As a marketing consultant, she has over 20 years of experience in strategy development, digital marketing, e-commerce and corporate communications. SMU Business Analytics Ranking: 23. Business analytics is an exploding field with more opportunity than ever for those who educate themselves in it. Digital Marketing (Credit Bearing to SMU's Master of Science in Communication Management) This course is credit-bearing and can be stackable to a master degree. You can choose to embark on either the Singapore-based track, leading you to a master’s degree from SMU, or the International track, a joint master’s degree from SMU and Cass Business School. This page is for the past, present and future postgraduate students of Singapore Management University | The SMU Office of Postgraduate Professional Programmes (OPGPP) was established in 2011 to support the growth of SMU Masters programmes and its students. Join LinkedIn today for free. It has helped me see the world differently and expanded my horizons. An MBA degree from SMU-DE can ensure your career receives the impetus you may have been waiting for. The Cox alumni network is made up of over 40,000 global business leaders. So companies should start with a business analysis of their products, competition, brand position, the buying behaviour of its target customers, and its current marketing strategy. To earn this online marketing master’s degree, candidates must complete 24 credits in core classes, including strategic management and business research for decision making, and 24 credits in concentration courses, such as research methods in marketing and international marketing. View SMU Masters’ profile on LinkedIn, the world's largest professional community. SMU Online now offers online master’s degrees in a wide variety of subjects including Data Science, Cybersecurity, Business Administration, Network Engineering and Computer Science with AI Specialization. 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